VeChain partners with fashion company to access billion-$-market

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Vechain’s Chinese version, Najing Zero has been drafted by BLOCKMEME to guarantee quality.
BLOCKMEME can further embrace Vechain to expand its footing in Web3.0.

Vechain has continued to make in-roads in several multi-billion dollar companies and this time, it is pulling off its technological innovations with the fast-growing fashion brand BLOCKMEME. The Chinese-specific version of Vechain dubbed NanoJClean has been tapped as the tech stack to help BLOCKMEME in maintaining its originality to all customers.

BLOCKMEME was founded back in 2021 as a fashion outfit to resonate with the demands of the younger generation. With a diverse range of products, BLOCKMEME now plans to engrave its handbags with a chip that can help carriers identify which products are original and which are not.

With the digital world expanding at a very sporadic rate, almost everyone now owns a smartphone at the legal age. This has created a wide space and industry that has birthed a whole new identity that has seeped into fashion and other areas of life. For BLOCKMEME, creating an avenue whereby all of these identities can be showcased through its brand and product creativity is a major goal.

It is also deploying technology to enable its users to verify what it has in store while enabling customers to pitch tents with trusted brands and products. NanoJClean has remained on the positive side of innovation since its introduction. The company’s tech, based on Vechain is designed to be very versatile and has been found to be applied to different industries to help solve issues relating to traceability, sustainability, and clean energy.

While BLOCKMEME is riding on the current partnership as the very first of its kind in both the blockchain and the fashion worlds, it hopes to build on this rare verification stack to gain trust and build a new customer base around the world.

BLOCKMEME to tap the Vechain advantage

As a brand trying to grow its audience and target market, BLOCKMEME can significantly benefit from the Vechain advantage and positioning in today’s Web 3.0 ecosystem. Vechain is designed as a high-performance enterprise-grade Layer-1 blockchain and is known to be one of the top outfits in Web 3.0 to be significantly pivoting into energy efficiency in all aspects of its operations.

While Vechain is outrightly committed to sustainability initiatives, the fact that it has a very highly functional smart contract support system means it can be adapted for any purpose that a brand like BLOCKMEME looking to make inroads in the web3.0 industry can build on to amplify its product offerings to its customers.

Today, many fashion outfits are wading into the Web 3.0 world through the launch of digital collectibles and Non-Fungible Tokens (NFTs). From Adidas to Gucci, and Salvatore Ferragamo, the list has continued to pile up. 

Drawing on its versatility, BLOCKMEME may also tap Vechain as its protocol of choice to launch a similar product to further connect with its customers

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BLOCKMEME NanoJClean Vechain