Bugatti And Asprey Launch The Most Expensive Bitcoin NFT


Asprey Studio, in collaboration with Bugatti and Web3 company Metagood, unveiled their latest physical “object” and generative artwork NFT collection on the Bitcoin blockchain. The Asprey Bugatti Egg Royale Edition phygital collab is the next phase of a partnership between the two luxury brands, combining the classic artistry of the luxury car family with Asprey’s high-end craftsmanship.

Presenting the Asprey Bugatti Egg Collection, Ali Walker, Chief Creative Officer at Asprey Studio, conveyed their immense pride. This new collection not only pushes production boundaries but also features generative art created by their strategic partner and Bitcoin experts, Metagood. 

Generative art takes on a new form of expression and art by utilizing the egg shape equation of the sculpture as an NFT in Bitcoin. The equation connects the NFT and the sculpture, making this collaboration between luxury brands and technology truly unique and innovative.

Buggatti and luxury brand Asprey revealed the Asprey Bugatti Egg collection on Tuesday, April 4. The collection consists of 111 Bitcoin NFT-backed luxury eggs, each costing between $20-50 thousand, depending on their item number. This collaboration marks the second time the two luxury brands have partnered. In April 2022, they released a collaborative NFT-backed jewelry collection featuring Bugatti’s Voiture Noire.

Ali Walker, Chief Creative Officer of Asprey Studio, reported that the first 100 eggs in the collection would cost between $20-50 thousand. Eggs 100 to 111, on the other hand, would be valued at over $200 thousand. The companies justify the high cost of the eggs by emphasizing the quality of the materials used for the Bitcoin NFT’s physical counterparts. The designer crafted the eggs from carbon fiber using an intricate and lengthy process, resulting in their perfect shape.

Image Source: Asprey

Furthermore, each egg will be encased in a sterling silver diamond weave lattice and adorned with other sophisticated details that highlight Asprey’s craftsmanship. Along with the Bugatti brand memorabilia, such as the “dancing elephant” by Rembrandt Bugatti and the bonnet of Bugatti Type 41 Royale, the eggs will also showcase.

Although the exact mint date has yet to be determined, the collection launch could coincide with the opening of Asprey Studio Gallery in April 2023, as decided by the companies. The designers have also shared that due to the tedious process, the eggs may take up to 12 months to deliver. 

In 1781, Asprey was founded in England as Asprey & Garrard Limited and has since been considered the epitome of luxury. Asprey serves its discerning and prestigious clients, including royalty, heads of state, and international connoisseurs, through its exceptional products.

Ettore Bugatti, an Italian-born industrial designer, founded the car company in 1909. Automobiles Ettore Bugatti, a German and then French manufacturer of high-performance automobiles, boasts a stunning design and has won numerous races with its luxurious cars

The Asprey Bugatti Egg Royale Edition collection, a physical “object” and generative artwork NFT collection, marks the second successful collaboration between luxury brands Asprey and Bugatti. The combination of luxury artistry and high-end craftsmanship, along with the use of Bitcoin blockchain and generative art created by Metagood, results in a truly unique and innovative product

Ken Emmanuel is a Blockchain Content writer, a Web3 Enthusiast and a Social Media Management Strategist, he likes writing educative contents to help people gain more knowledge and get inspired. The growth of any organization he work with is always his priority. He is a Geographer by profession and loves reading.


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