Web3 entertainment firm, Toonstar, has announced ‘Space Junk‘ an all-new, NFT-backed TV series set to launch in May. The animated comedy show will follow the trials and tribulations of various cartoon characters as they set about collecting trash in space.
Starting May 15, fans of the show will be able to mint “Space Junk” NFTs on the Theta Blockchain that will give holders the opportunity to be part of the action by contributing ideas, creating characters, and participating in exclusive experiences.
Following the initial mint, the show will become available for streaming starting May 19. “Workaholics” producer Dominic Russo was tasked with writing the script for the series, which will star the likes of Napoleon Dynamite star, Jon Heder, and comedian, Tony Cavalero.
While speaking to the press, John Attanasio, the co-founder and CEO of Toonstar, highlighted that the model behind their upcoming show and other productions on the platform is designed to disrupt the traditional creator norms that have been prevalent in Hollywood for ages.
i’m just going to say what we are all thinking….what happened to the tip of Hank’s ? pic.twitter.com/bb8T0Yui56
— Space Junk (@spacejunkiesxyz) April 25, 2023
Toonstar Uses Web3 as a Springboard
Toonstar has a dual mission of leveraging Web3 as a springboard to create original entertainment IP while also providing opportunities to new and diverse creators who may not have had a chance to bring their ideas to life.
Although “Space Junk” will primarily be created by human effort, it will also utilize artificial intelligence (AI) to generate some of its content. One notable instance is the robot character “Wellbecca,” who was generated via AI and designed specifically to boost fan engagement.
The show’s star, Jon Heder expressed that, “it’s really cool knowing that we have the inclusion of the audience and the community, and having a little bit more of that interaction in terms of them really putting forth ideas. “I’m very curious to see how that will come about.”
Space Junk marks Toonstar’s latest NFT-backed animated venture. The project released “The Gimmicks,” starring Mila Kunis, towards the start of last year, where holders of its NFTs got to have a say on how the show was run.
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